There are many different formulas people are using to create headlines. Some people simply swipe headlines from other sales letters that they know has proven to be a winner. While that may work to a limited degree, you still need to actually think about what your product or service is, what kind of customers you have, and how to put the whole thing together.
Swiping other people's headlines won't always cut it. Here are 3 proven formulas that you can use in conjunction with your swipe files to make sure you're getting the maximum punch out of what you are writing.
1. News headlines - news always turns heads. People want to know news! Words like "Introducing" Or "New and Improved" always stop eyes and grab attention. If you've got something new to talk about, don't be afraid to put it into the headline.
2. Deal with the Price - if your price is a selling point, then don't be afraid to put it right into the headline. Maybe you're able to offer something at 50% less than the other competitors. That's a significant savings! Test your headline and see if knowing the price right up front will yield a higher response and conversion.
3. Testimonial Style Headlines - these can skyrocket some businesses right to the top. Why? Because anything you claim about your product or service is just that. A claim. When someone else says it about you, then in your prospect's mind it becomes a fact. If you've got a killer testimonial, especially from a recognized expert in your market's field, don't be afraid to put it out there.
There are many other ways to write winning sales letters, and in the future I'll be talking more about them. For now, these three should give you something to think about, especially if you are just starting out. Even experts and veterans of the copywriting and marketing game, still go back and refresh themselves with the basics. So don't be afraid to start writing and make mistakes. The more mistakes you make, the closer you get to finally having a winner. And nothing sounds as good as the ca'ching of the cash register!
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